Journal
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Pheran with Jeans: How to Wear a Phiran Kurti
A phiran kurti is a Kashmiri pheran worn kurti-style over jeans. Pair it with straight or slim jeans, a thin fitted top, and boots or sneakers. Ours are 42 to...
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Habba Khatoon: Kashmir's Poet-Queen and Her Story
Habba Khatoon (Haba Khatoon) was a 16th-century Kashmiri poet, born Zoon in Chandhara near Pampore, remembered as Yusuf Shah Chak's queen and the Nightingale of Kashmir.
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Pheran Day 2026: 21 December, the Start of Chillai Kalan
Pheran Day is 21 December, the first day of Chillai Kalan, Kashmir's 40 coldest days. Kashmiris wear the pheran, the long woollen winter robe, and share pictures in it.
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What Is a Kashmiri Pheran? Fabric, Fit, Design and History
A Kashmiri pheran is the long, loose, wide-sleeved winter robe worn by men and women in Kashmir. What it is made of, how it fits, how it is embroidered, and...
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Where to Buy a Kashmiri Pheran in Delhi (2026): Markets, Emporiums and Online
Buy a Kashmiri pheran in Delhi at Dilli Haat, the state emporiums near Connaught Place, Janpath or Lajpat Nagar, from the winter traders, or order from Kashmir: KAARKASH delivers free...
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How to Wash and Care for an Embroidered Pheran
Dry clean an embroidered pheran; never machine wash, soak or wring it. How to air it, remove a stain, iron over the embroidery and store it for the summer.
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Aari vs Sozni vs Tilla: Kashmiri Embroidery Explained
Aari is Kashmiri chain-stitch embroidery in bold floral lines. Sozni is fine, flat work in close motifs. Tilla is gold or silver metallic thread. How to tell them apart, and...
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How to Wear a Pheran: What Goes Under It and What to Pair It With
Wear a pheran over a thin kurta or fitted top with straight trousers, a churidar or jeans, a shawl when it is cold, and simple shoes. The Kashmiri way, for...
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Pheran Size Guide: L - XXL, Bust and Length Explained
KAARKASH pherans come in one size, L - XXL: most are 48 to 52 inches around the bust and 42 to 44 inches long. How to measure, and where the...
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Pheran Price in India (2026): What a Kashmiri Pheran Costs and Why
A Kashmiri pheran costs about ₹1,450 to ₹4,200 at KAARKASH in October 2026. Fabric, embroidery and how much of the piece is worked set the price. Here is what each...
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Aari Embroidery Bags: A Craftsman’s Story of Tradition and Handwork
Aari embroidery bags are not just accessories but a labor of love, handcrafted by artisans who have preserved this centuries-old tradition. Through the eyes of a seasoned craftsman, this piece...
Read more - Kashmiri Handicraft Techniques: From Tradition to Global Luxury Read more